Communications Strategy – MediaJustice

Measuring Impact: An Organizer’s Toolkit to Evaluate Communications Effectiveness (2011)

Tue, 20 Sep 2011 12:45:58 +0000

Measuring Impact introduces readers to a movement-building approach to communications evaluation. Whether you’re working on access to healthy food, equitable land use and recreation, or any other justice issue, you can use the set of tools in this kit to evaluate the degree of impact your communications work is having, and to improve communications plans. With winning media strategies and ways to track gains and change, organizers can saturate markets with their frames and messages, and become powerful media leaders and sources.

(Created by MediaJustice, formerly known as Center for MediaJustice)

Communicate Justice 101: The Organizers’ Essential Guide to Strategic Communications (2006)

Wed, 20 Sep 2006 12:49:46 +0000

This comprehensive how-to toolkit from MediaJustice (then named Youth Media Council) provides a full course in grassroots strategic communications, including templates to help you create a media plan, write press releases, frame your message, and more.

Displacing the Dream: A Report on Bay Area Newspaper Coverage of Development and Gentrification (2006)

Imran Siddiquee — Mon, 23 Jan 2006 22:30:00 +0000

As of 2006, Oakland and San Francisco had each lost 20 to 25 percent of their African-American populations. Displacing the Dream exposes the failure of Bay Area newspapers to adequately cover the crisis of gentrification and displacement facing the Bay Area today. What did newspaper coverage of housing and development include? Whose voices were heard and whose got left out?

The Leadership We Need: How People of Color Are Leading the #CultureSHIFT for Racial Equity (2014)

Imran Siddiquee — Wed, 23 Jul 2014 21:48:00 +0000

Article by MediaJustice founder Malkia Cyril for the Philanthropic Initiative for Racial Equity.

Grassroots Perspectives on Media Justice Organizing (2013)

Imran Siddiquee — Wed, 23 Jan 2013 22:58:00 +0000

Journal Article in Duke University’s “Radical History Review,” featuring Interviews with Betty Yu, Todd Wolfson, and Rusita Avila, by Lyell Davies. “Building a National Media Justice Movement: An Interview with Betty Yu, Membership Organizer, Media Action Grassroots Network, the Center for Media Justice.” (External Link)

Speaking for Ourselves: A Youth Assessment of Local News Coverage (2002)

Imran Siddiquee — Fri, 25 Jan 2002 18:30:00 +0000

Conducted by Bay Area high school students, this 2002 report examines coverage of youth on the local Fox affiliate, KTVU Channel 2. This report by MediaJustice (then named the Youth Media Council) presents findings from a three-month study of trends in news coverage, and recommends steps journalists can take to improve reporting on youth and youth policy.

Elements of a Successful Message (2005)

Imran Siddiquee — Wed, 25 May 2005 17:38:00 +0000

Quick tips to keep in mind for creating messages that resonate across audiences.

Guiding Questions for Framing and Messaging (2005)

Imran Siddiquee — Tue, 25 Jan 2005 18:57:00 +0000

Framing tips and considerations for developing effective stories, messaging, and soundbites.

Press Release Template (2009)

Imran Siddiquee — Sun, 25 Jan 2009 19:03:00 +0000

Something big just happened and you need to pull together a professional looking press release in the next 15 minutes? Don’t panic! Use this template as a road map to creating your release.