Curriculum and Tools – MediaJustice

Resource Guide: Telling Untold Stories: How Documentary Film Shapes New Racial Narratives (2016)

Imran Siddiquee — Sat, 20 Aug 2016 02:36:00 +0000

On November 30, 2016, the MediaJustice Network (formerly MAG-Net) hosted a Media Justice Salon, Telling Untold Stories: How Documentary Film Shapes New Racial Narratives. Here is a list of resources that came out of the conversation.

Measuring Impact: An Organizer’s Toolkit to Evaluate Communications Effectiveness (2011)

Tue, 20 Sep 2011 12:45:58 +0000

Measuring Impact introduces readers to a movement-building approach to communications evaluation. Whether you’re working on access to healthy food, equitable land use and recreation, or any other justice issue, you can use the set of tools in this kit to evaluate the degree of impact your communications work is having, and to improve communications plans. With winning media strategies and ways to track gains and change, organizers can saturate markets with their frames and messages, and become powerful media leaders and sources.

(Created by MediaJustice, formerly known as Center for MediaJustice)

Communicate Justice 101: The Organizers’ Essential Guide to Strategic Communications (2006)

Wed, 20 Sep 2006 12:49:46 +0000

This comprehensive how-to toolkit from MediaJustice (then named Youth Media Council) provides a full course in grassroots strategic communications, including templates to help you create a media plan, write press releases, frame your message, and more.

Elements of a Successful Message (2005)

Imran Siddiquee — Wed, 25 May 2005 17:38:00 +0000

Quick tips to keep in mind for creating messages that resonate across audiences.

Guiding Questions for Framing and Messaging (2005)

Imran Siddiquee — Tue, 25 Jan 2005 18:57:00 +0000

Framing tips and considerations for developing effective stories, messaging, and soundbites.

Press Release Template (2009)

Imran Siddiquee — Sun, 25 Jan 2009 19:03:00 +0000

Something big just happened and you need to pull together a professional looking press release in the next 15 minutes? Don’t panic! Use this template as a road map to creating your release.

Tips for a Spokesperson (2009)

Imran Siddiquee — Sun, 25 Jan 2009 19:05:00 +0000

Speaking with the media, especially on camera or radio, can be a stressful experience even for the veteran spokesperson. It doesnʼt have to be! These tips are designed to help you prepare, execute, and follow up on an interview with the media and to look and feel your best throughout the process. Remember, you are the expert!

Right to Connect: Lifeline Toolkit (2016)

Imran Siddiquee — Fri, 11 Mar 2016 16:31:00 +0000

This toolkit is designed for community-based organizations that work directly with low-income families. These organizations are in the best position to collect stories from impacted communities because those relationships already exist. The stories collected through this process will be used to support efforts to modernize the Lifeline program. This toolkit was created by The Utility Reform Network and Media Alliance with support from the Greenlining Institute, Center for Rural Strategies, Media Mobilizing Project, and Milestone Consulting. It is produced by the Media Action Grassroots Network (now known as the MediaJustice Network).

Narrative Stress Test: Checklist for Using Narrative Strategies for Change

Imran Siddiquee — Tue, 11 Aug 2015 15:36:00 +0000

A Collaborative Checklist for Social Justice Groups and Alliances Using Narrative Strategies for Change. This checklist was developed to provide social justice leaders at every level with a set of guiding principles and a checklist that ensures, above all else, our messaging and framing strategies do not sacrifice each other in the social change process. The checklist emerges from a 2013 convening on social justice communications strategies hosted by The Opportunity Agenda and the Center for Media Justice, and was developed by a working group including progressive organizations from across the country that use narrative strategies as a primary tool for social change.